Backyard Business Builders in Baton Rouge
Planning to spend even more time at home, many consumers are looking to invest in more expansive outdoor living spaces in Baton Rouge. Here’s how you can tap into this market with minimal outlay.
According to the American Society of Landscape Architects (ASLA), more and more consumers are looking to create expanded outdoor living rooms for entertaining and simple family gatherings. By helping homeowners create their ideal outdoor environment, Baton Rouge landscape contractors can upsell current customers and attract new ones.
The Hearth, Patio & Barbecue Association says the entire “leisure lifestyle” industry, now a $6.2 billion business, is up 5.4% from 2002—and remains one of the hottest trends in America. The concept of “outdoor living” now goes way beyond a simple picnic table and set of folding chairs.
Whether it’s new construction or an existing landscape, there are several easy-to-install, relatively low-cost products that can greatly add to an outdoor living area. And more importantly, they can typically be incorporated into your landscape designs at an above average margin.
Out in sunny California, one landscape supply distributor has been focused on assembling a trendy product offering designed to help its landscape customers reshape and grow their businesses by tapping into the flourishing outdoor living market. In addition to irrigation supplies, Hydro-Scape (hydroscape.com) now offers everything from BBQ grills to fountains to lighting.
“With the way gas prices are, people are staying home more often, so we’re seeing the ‘stay-vacation’ really starting to take form,” says Bill Moores, lighting and outdoor living specialist for Hydro-Scape. A second factor is the soft housing market. More people are opting to reinvest in their existing home rather than invest in a new one.
“As a distributor, we’re trying to offer everything so the landscaper can help the homeowner create his or her backyard paradise,” Moores adds.
